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What People Are Saying
  • "Joel is one of the few people I've known who combines practicality and vision in balance. He also has great respect for process, people and results involved in his endeavors."– Daria Paxton, Owner, Gaia Gardens LLC
  • “I have hired Judy for personal coaching on more than one occasion and found that she has a unique blend of business experience and coaching skills. It is obvious that Judy has held very senior business and HR roles throughout her career, and is able to leverage her experience and connections to help her clients get clear on their goals and then achieve them. I have worked with a number of executive coaches over the years, but never found one that possessed this rare - and highly effective - combination of skills and experience.” David Ingerman, Internet Marketing Executive

  • “Joel is a great guy! He trusts people and delegates authority and responsibility. He devised a unique retail space that surprised customers with its beautiful and vast selection of pottery from around the world. Joel is a good listener, follows through and keeps his word. Joel has innovative ideas and integrity.” – Rebecca Bergstrom, Owner, Yoga Desha LLC
  • “I have been working with Judy on exploring my career options, and I am impressed with her grasp of how to self-market. Her fun yet firm guidance is really helping me to shape my future career. What a great voyage of discovery!" – Kate, Career Coaching Client
  • “I came to know Joel through my involvement with Greenworks on Grove, the adaptive reuse project in which Joel and his partners turned the former World Pottery location into Montclair NJ's first LEED certified commercial space. Joel was a driving force throughout the project, championing the Sustainable aspects of the project. He led a "dream team" of partners all of whom shared Joel's vision for Greenworks on Grove. I am very grateful for the trust placed in me by Joel and his team. He is a smart, thoughtful manager, and showed great business judgement while incorprating green elements into the project and produced a unigue, gorgeous commercial space. I hope I get the opportunity to work with him again at some point. I have met few people who "walk the talk' as Joel does.” – Gerry Hazel, Owner, Sustainable Systems, LLC
  • “Working in a small, highly-leveraged team with global responsibilities, Judy was able to develop strong relationships with colleagues - down the hall and around the world. Judy also played a key role in the formation of this team. She has excellent coaching skills – and didn’t hesitate to effectively address internal team issues head on, in a supportive and constructive manner.” – Niti Badarinath, EVP, Global Direct Banking, Citigroup
  • ”It is with great enthusiasm that I recommend Joel Patenaude and J2 Partners I am well qualified to judge what makes a great business coach as I currently try to manage a number of companies around the world and I need lots of help, and I have tried a few coaches along the way! Joel has sound business experience with an entrepreneurial flair. With J2 Partners you will be tapping into a wealth of knowledge and experience, with a network ranging from one man bands to the biggest corporations in America. Joel maintains a professional yet comfortable style, well suited to getting his points across without ruffling the egos of us sensitive owner types. With Joel, honesty and integrity are all just part of the package. Joel & I have jointly developed the marketing strategy for my latest U.S. venture (currently on hold due to the economy. I hope he will be available to work with me on executing it once we start up again). The strategy involves obtaining suitable customer lists, verifying them via telesales, then directing a multi media advertising campaign. He has a lot of experience in this area.” – Andy Milne, Owner and M.D., Mim’s Group
  • “Judy is a highly effective leader that balanced results leadership with a sensitivity to employee needs that created a strong following for her.” – Jim Routh, Chief Information Security Officer at KPMG
  • “Judy has always impressed me with her keen insight and strong customer-orientation. This served her well as she led strategically-important product development and marketing initiatives, but also helped make her a unique leader of people. Her ability to quickly assess her team's capabilities and then proactively support their development led to stronger organizations. Her ability to coach both people and process is a strength of hers.” – Andy Yost, Vice President, CRM, MTV Networks
  • “Judy Hoffstein is a deeply thoughtful business strategist with cross-functional experience and insight. But what truly distinguishes Judy from the hordes of talented strategists is her ability to meaningfully apply theory and experience to complex situations. Judy is especially adept at defining the interpersonal dynamics that either challenge or support a business situation and devising a plan of action and coaching strategy to cross seemingly insurmountable hurdles. I have seen Judy bring leadership, tact and insight to sensitive circumstances in order to refocus on objectives that were lost to political or cultural challenges. The ability to bring vision -- supported by credibility -- to senior level problem solving makes it possible for Judy to achieve results where others may be either incapable or frustrated to the point of surrender. Judy is exceptional...smart, capable and productive.” – Leslie Stenull, Director of Marketing, Chadbourne & Parke LLP
  • “Judy Hoffstein has a unique blend of management expertise coupled with a profound knowledge of human dynamics in a business setting that make her an excellent senior-level executive coach. Judy is particularly insightful in understanding personalities and the challenges that the business environment brings. In addition, she is exceptionally smart, she relates well and is sensitive to many different types of people and business styles, and is genuinely likable while appropriately demanding. When I reported to Judy directly, she was extremely helpful to me personally in strengthening my skillset and positioning me to deal more effectively with the business issues our team was encountering. At a number of critical junctures for the business I was managing at the time, Judy’s insight and understanding of the organizational politics allowed me to get controversial changes approved quickly through the chain of command. She is an astute, thoughtful and passionate people strategist who possesses the practical know-how and business savvy that a senior executive will demand and relate to.” – Ron Turbayne, Sr. Vice President, Card Services, Silverton Bridge Bank, N.A.
  • “I have known Judy for more than 15 years and she has always impressed me with her intelligence and strategic skills coupled with a practical ability to get things done. I first worked with Judy while at American Express. Judy was a terrific manager who was clear and direct in terms of the priorities for the team and what needed to be accomplished and when. She is politically astute and effective in working with different personality types. She is a great people manager and mentor, and is a pleasure to work with. She has been very helpful to me in providing candid and useful feedback as well as helpful suggestions on career next steps. I’ve also seen her quickly assess the key issues within an organization and then provide coaching on how to personally navigate through such issues.” – Mitch Lubin, VP Marketing, Pitney Bowes
  • “Judy is a strong and experienced leader. I have known her since 1997 and experienced her high energy leadership style and her caring for people's development. Judy also provided me with feedback that helped me grow as a leader. At one point, Judy was leading a very complex project which I was supporting as part of an extensive cross functional team. Judy was able to influence and guide the team to success, despite significant challenges. – Julia Menichilli, SVP, CitiCards
  • “Judy is a talented and seasoned executive with a strong record of success leading diverse business units. She has demonstrated outstanding leadership skills while managing complex analytic and operational areas and has shown equal adeptness in sensitive human resource situations. While overseeing a New Product Development function, she developed and implemented new processes requiring a thorough understanding of marketing, operations and technical requirements. Importantly, she recognized the need and navigated effectively through cross-functional groups, obtaining necessary support through impactful influence management.” – Brian K, EVP, American Express

Electronic payments must benefit lowest level workers

Monday, December 19th, 2011

Feb 5, 2012 NOTE: Update on Mara protests at http://j.mp/xbRD8a

Published by The Star newspaper, Nairobi Kenya, Dec 2011

The Narok County Council’s recent layoff of 100 of its employees after they protested the introduction of an electronic revenue collection system at the Maasai Mara Reserve is the wrong approach.  The evidence shows that if electronic payments are to work there have to be incentives for all stakeholders, including those at the lowest levels, to embrace them.

The council leaders’ punitive actions come amid accusations of years of theft which they say e-ticketing will put a stop to.  These leaders’ indignation at their employees “rampant corruption” stems from the assumption that if they had been in their employees’ shoes, they would have behaved better.  They would have taken action, not stolen and influenced their fellow workers to do likewise.

There is ample evidence, however, that stolen cash was shared at all levels; the clerks were merely collectors for bosses who condoned the activity, which they felt pressure to continue.  The council employees’ concern, which seems shared by some in the community, it that this new electronic system is equally corrupt and designed to allow higher-ups to bypass them and pocket more for themselves.  They point to the County Council’s 10-year contract with Equity Bank to provide the service for a 1.7% fee (of an estimated Kshs 1.5 Billion) and are suspicious.

I lived in Kenya from 1982-1984, first as a teacher in Ukambani and later attached to a USAID-funded project that worked with local governments. I had a desk in Kisumu at the provincial office of the Ministry of Local Government.  I commuted to several small towns in Western and Nyanza provinces and saw first-hand the good and the bad.  One council executive had not taken a vacation in 13 years.  When finally forced on leave, a substitute from the Ministry took over and uncovered duplicate sets of books and a long history of embezzlement.

I now work with an e-payments company in west Africa and understand the suspicions associated with new payment technologies.   The benefits of electronic money, which far outweigh the risks, need to be understood and felt by all stakeholders.  Simply caning those who raise questions and telling them to follow orders or be fired does no good to long-term prospects.

In addition to introducing efficiencies impossible with cash handling, two of the best attributes of these systems are tracking (i.e. the money can be followed) and transparency (anyone with access to the information can follow these tracks).

Equity Bank is already touting the success of its Narok pilot, claiming a two-fold increase in revenues even before the system is fully deployed.  As the saying goes “a new broom sweeps cleaner” and certainly a new system, closely monitored in pilot, should perform well.  Delivering high performance levels over the long term is more challenging and requires an ongoing commitment, not only from Equity Bank but even more so from the County Council as the story does not end with healthy bank balances.  The community must benefit from this newly-collected wealth.

Here are a few ideas.

(1)   Community acceptance should begin with public meetings and the appointment of community ombudsmen who will be provided with access to observe the tracked funds

(2)   The County Council’s accounting system should be upgraded and processes put in place to, at a minimum, allow one to reconcile these funds with real-time bank balances.  Two sets of books must be a thing of the past and, again, community ombudsmen should be given access.

(3)   Revenue figures should be made very broadly available, perhaps via free SMS subscription to anyone interested.

(4)   Many of the furloughed employees should be welcomed back and given the opportunity to participate fully in a newly-restructured organization.  The efficiencies associated with the new collection system should eliminate some clerk positions and allow the creation of new positions, hopefully with greater responsibilities, higher official pay and the possibility of more interesting work.

(5)   Equity Bank should get specific on the recent claims of Chairman James Mwangi that their contract will bring the Council added benefit from a number of systems the bank has in place “including our branchless networks and many others.”  These specifics should emphasize decentralized benefits to employees and community members, including opportunities for entrepreneurship, and be introduced quickly.

(6)   In this case there should be more than promises, there should be immediate and visible funded projects that benefit the broader community.  One must prime the pump of community support.  One idea: given the 10 year duration of the Equity Bank contract, it may be possible to explore monetization of some portion of the future revenue stream to fund immediate community projects.  Private note sales have been used by investors to lease infrastructure in the USA, including public parking and highways.  In addition to immediate windfalls, these arrangements transfer the risk of any future drops in revenue to the concessionaire.   This is only one option, and these USA examples have been criticized, but there seems at least the possibility of a leapfrog approach, unique to Kenya, that might be both modest and transparent and capture some of the net present value of this revenue stream to jumpstart development and make converts of the doubtful.

It is too easy to place blame for corruption on the clerks and toll takers, effectively wrap them in electronic straightjackets and say “job done”.  Most people know that the big money is stolen out of public view.  So as payments migrate from small sums of cash to billion-shilling contracts, suspicions must be seen as normal and expected, and directly addressed.

As electronic payments become more prevalent, not only in Kenya but throughout Africa, those at the lowest levels can benefit greatly.   But initially these benefits seem vague while costs seem clear, so they protest.  They see the higher-ups, who control the accounts into which these e-monies flow, retaining opportunities to enrich themselves.  Transparent processes combined with immediate benefits and reconfigured higher-value work will go a long way toward ensuring technological adoption and to placing Kenya (and the Narok County Council) at the forefront.  Without a benefit to all stakeholders, these high-tech solutions will likely suffer ongoing suspicion and be subject to low-tech sabotage.

Copyright © 2009 J2 Partners Inc.